The overlooked skill that separates thriving businesses from struggling ones.

Keep in touch with site visitors and boost loyalty There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is an easy way to engage with site visitors Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well. Show customers your personality When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality. Blogging is a terrific form of communication Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content. Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic! Blogging is free Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company. A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Make the most of the season by following these simple guidelines The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions. Make a list Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too. Check the list regularly Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress. Reward yourself When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back. Think positively Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Tips for writing great posts that increase your site traffic Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it. Speak to your audience You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about Take a few moments to plan your post Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you. Don’t forget to add images Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words. Edit carefully before posting Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.